how leaders can be A<br />
assertive without being aggressive

In leadership, assertiveness is often hailed as a cornerstone skill, pivotal in steering teams toward success and achieving organizational goals.

At its essence, assertiveness in leadership encapsulates the ability to communicate one’s vision, expectations, and concerns in a clear and respectful manner.

This skill ensures that a leader’s directions are not just heard but embraced and acted upon, fostering an environment where accountability and high performance flourish.

However, finding the right tone and approach—navigating the fine line between assertiveness and aggression—can be a delicate endeavor.

Here is where soft assertiveness comes in–a nuanced balance that modern leaders strive to achieve.

This approach combines the clarity and decisiveness of assertiveness with the empathy and understanding of a softer stance.

Soft assertiveness is about being firm in one’s decisions and directives while remaining open to dialogue, feedback, and the perspectives of team members.

It rejects the notion that leaders must resort to a domineering or aggressive stance to command respect and drive action.

The significance of mastering this balance cannot be overstated.

In today’s diverse and dynamic workplace environments, the ability to lead with soft assertiveness is paramount.

It cultivates a culture of mutual respect, where team members feel valued and heard.

This, in turn, boosts morale, enhances collaboration, and fosters a sense of ownership and accountability among team members.

Simon Sinek quote about leadership

Leaders who can effectively harness the power of soft assertiveness are better equipped to navigate the complexities of team dynamics, resolve conflicts constructively, and lead their teams to achieve shared goals.

Thus, understanding and implementing soft assertiveness is not merely a leadership preference but a strategic imperative for creating a positive and productive workplace environment.

Understanding Assertiveness vs. Aggressiveness

Barbara Pachter quote from the book

In leadership, the way we communicate is key. Assertiveness and aggressiveness are two styles that often get mixed up, but they’re quite different in how they affect our teams and our goals.

Assertiveness is about being clear and direct with what you need or want while respecting others’ rights and feelings. It means you’re able to express your thoughts and feelings confidently without belittling anyone else. When leaders are assertive, they can guide their teams effectively, ensuring everyone understands the goals and their roles in achieving them. It’s a constructive approach that builds trust and clarity within the team.

Aggressiveness, on the other hand, is when someone pursues their own needs or goals but disregards the rights, feelings, or opinions of others. In leadership, this might look like giving orders without considering team members’ input or dismissing their contributions. Aggressive communication often leads to a tense environment, where team members may feel undervalued or ignored.

There’s a common misconception that being assertive is just a nicer way of being aggressive.

This couldn’t be further from the truth.

Assertiveness is grounded in mutual respect and openness, while aggressiveness pushes others down to get ahead. Some people worry that being assertive might be seen as aggressive, so they hold back their true thoughts. However, assertiveness is about honesty and integrity, qualities that are essential for effective leadership.

The impact of these approaches on team morale and productivity is significant.

Assertive leaders tend to foster a positive, open environment where team members feel empowered to share ideas and take initiative. This kind of atmosphere boosts morale, encourages creativity, and drives productivity. Everyone knows where they stand and what’s expected, leading to a smoother path toward achieving team goals.

Aggressive leadership, however, can have the opposite effect. It may create an atmosphere of fear or resentment. Team members might be less likely to speak up, share ideas, or point out potential issues for fear of negative reactions. This can stifle innovation, create stress, and hinder the team’s progress and effectiveness.

Understanding the difference between assertiveness and aggressiveness is crucial for competent leaders. It helps them choose a communication style that not only respects and uplifts their team members but also moves the team closer to its goals in a positive and constructive manner.

chart that shows communication styles assertive

The Benefits of Soft Assertiveness in Leadership

Soft assertiveness is a powerful tool in leadership, striking a perfect balance between guiding a team confidently and maintaining a supportive, respectful environment. This approach brings numerous benefits, from shaping a positive workplace culture to boosting team performance.

Fostering a Culture of Respect, Openness, and Mutual Understanding

Soft assertiveness starts with respect—for oneself and for others. It encourages leaders to express their needs and views clearly while equally valuing the perspectives and contributions of team members.

This mutual respect fosters an atmosphere of openness, where everyone feels comfortable sharing their ideas and feedback. Such an environment naturally leads to a deeper mutual understanding among team members and leaders, creating a solid foundation for effective collaboration and trust.

Enhancing Team Collaboration, Innovation, and Problem-Solving

When leaders practice soft assertiveness, they set a tone that collaboration is not just encouraged but essential. This approach sends a clear message: every team member’s input is valued and can contribute to the team’s success.

In this kind of inclusive environment, team members are more likely to contribute actively and creatively to projects, leading to innovative solutions and effective problem-solving.

Moreover, when individuals feel respected and heard, they’re more motivated to invest their best efforts, driving the team’s overall productivity and success.

The Role of Soft Assertiveness in Conflict Resolution

Conflicts are inevitable in any team setting, but how they’re handled can make all the difference.

Soft assertiveness plays a crucial role in resolving conflicts constructively.

By being assertive, leaders can address issues directly and promptly, preventing them from escalating. However, by adopting a soft approach, they ensure that this is done in a way that respects everyone’s feelings and viewpoints.

This method promotes open communication, where all parties feel safe to express their concerns and work together towards a solution.

It prevents the buildup of resentment and fosters a sense of joint ownership over the resolution process, making it more likely for all involved to commit to the agreed-upon solution genuinely.

In essence, soft assertiveness in leadership doesn’t just benefit individual interactions; it’s a key ingredient in building a resilient, innovative, and cohesive team. By valuing and incorporating diverse perspectives, leaders can drive their teams to achieve exceptional results while maintaining a positive, supportive workplace culture.

Key Principles of Soft Assertiveness for Leaders

Soft assertiveness is rooted in several key principles that guide leaders in their interactions with team members. By embracing these principles, leaders can navigate the complexities of human dynamics in the workplace with grace and effectiveness.

Emotional Intelligence: Understanding and Managing One’s Own Emotions and the Emotions of Others

Emotional intelligence is the cornerstone of soft assertiveness. It involves being aware of your own emotional state and the emotions of those around you and managing these emotions to facilitate positive interactions.

Leaders with high emotional intelligence can recognize when frustration or disappointment is affecting their communication style and adjust accordingly to maintain a constructive tone.

Similarly, they’re attuned to their team members’ emotional cues, allowing them to respond in ways that address underlying concerns or stressors. This sensitivity fosters a supportive environment where emotions are acknowledged and managed healthily, enhancing team cohesion and resilience.

Active Listening: The Importance of Listening to Understand, Not Just to Respond

Active listening goes beyond merely hearing words; it’s about fully engaging with the speaker to grasp the complete message being conveyed.

Leaders who excel in active listening give their undivided attention to speakers, acknowledge their statements, ask clarifying questions, and paraphrase to ensure understanding.

This level of attentiveness demonstrates respect and value for the speaker’s input, encouraging open and honest communication within the team. When team members feel heard, they’re more likely to engage, share innovative ideas, and contribute to discussions, enriching the collaborative process.

Margaret J. Wheatley quote from the book

Empathy: Seeing Situations from the Team Members’ Perspectives and Showing Genuine Concern

Empathy in leadership means putting oneself in others’ shoes, understanding their viewpoints, and acknowledging their feelings. This empathetic approach enables leaders to connect with team members on a human level, building trust and strengthening relationships.

When leaders show genuine concern for the well-being and professional growth of their team members, it cultivates loyalty and motivation. An empathetic leader can navigate the nuances of team dynamics effectively, ensuring that all members feel valued and understood, which is crucial for fostering a supportive and inclusive team environment.

Clarity and Directness: Communicating Expectations and Feedback Clearly Without Ambiguity

Clear and direct communication is vital for ensuring that expectations are understood and met. Leaders practicing soft assertiveness articulate their thoughts and directives in a straightforward manner, free from ambiguity.

This clarity helps to avoid misunderstandings and misinterpretations, streamlining the execution of tasks and projects. Additionally, providing feedback in a clear, constructive way helps team members understand what they are doing well and where there is room for improvement.

When feedback is delivered with respect and a focus on growth, it can be a powerful tool for personal and professional development.

Incorporating these principles into leadership practices not only enhances individual interactions but also contributes to the development of a strong, cohesive team.

Leaders who embody soft assertiveness through emotional intelligence, active listening, empathy, and clarity set a positive example for their teams, fostering an environment where open communication, mutual respect, and collaboration thrive.

Strategies for Practicing Soft Assertiveness

Soft assertiveness is not just a concept but a practical approach that requires intentional action.

Here are strategies leaders can employ to practice soft assertiveness effectively, ensuring they communicate clearly and respectfully, and fostering a positive team environment.

Setting Clear Boundaries: How to Establish and Communicate Boundaries Respectfully

Boundaries are essential for maintaining a healthy work-life balance and ensuring that team dynamics remain positive and productive. Leaders can set clear boundaries by first understanding their own limits and then communicating these limits to their team in a straightforward yet respectful manner.

For example, a leader might specify certain hours as dedicated to focused work, during which interruptions are minimized. The key is to explain the rationale behind these boundaries, emphasizing their importance in achieving team goals and maintaining a high quality of work.

You may say, “To ensure we all have the opportunity to focus deeply and produce our best work, I’m setting specific hours for concentrated efforts from 10 AM to 12 PM each day. During these hours, let’s minimize interruptions unless truly urgent. This practice not only respects our need for undisturbed work time but also supports our collective goal to deliver outstanding results. I encourage you to set similar boundaries that suit your workflow and share them with the team, so we can all support each other in achieving a balance between collaboration and focused work.”

Saying No with Grace: Techniques for Declining Requests or Pushing Back on Ideas Without Causing Resentment

Leaders are often faced with requests or suggestions that they cannot accommodate.

Saying no with grace involves acknowledging the request or idea, expressing appreciation for the initiative, and then clearly explaining why it cannot be pursued at the moment.

It’s important to offer a rationale that is understandable and reasonable, which might include resource constraints, conflicting priorities, or a mismatch with strategic goals. When possible, offering an alternative suggestion or a future reconsideration can help soften the disappointment and keep the lines of communication open.

Consider a scenario where a team member suggests implementing a comprehensive training program that, while beneficial, exceeds the current scope of the team’s focus and resources.

You might approach this by acknowledging the suggestion’s merit and then explaining the constraints, saying, “I truly value your dedication to our team’s development and the thoughtfulness behind your suggestion. At this moment, our resources are fully allocated to ongoing projects, making it challenging to introduce new initiatives. Let’s document this excellent idea and review it during our next planning session to see if we can integrate it into future development plans. Your proactive thinking is exactly what helps us grow, and I’m keen to explore how we can bring this to life when the timing is right.”

Providing Constructive Feedback: Tips for Giving Feedback That Is Specific, Actionable, and Focused on Behavior Rather Than Personal Attributes

Constructive feedback is another cornerstone of effective leadership. To ensure feedback is received as intended, leaders should focus on specific behaviors rather than personal attributes, describe the impact of these behaviors, and suggest concrete steps for improvement.

For instance, instead of saying someone is “not a team player,” describe a specific instance where collaboration was lacking and discuss how teamwork can be improved in future projects. Framing feedback in a positive light, as an opportunity for growth, encourages acceptance and action.

Imagine a scenario where a team member missed a critical deadline, impacting the team’s project timeline. Instead of attributing this lapse to a lack of commitment or responsibility, a more constructive approach would be to address the specific behavior and its consequences directly, while offering support for improvement. 

You might say, “I noticed that the recent project deadline wasn’t met, which has delayed our timeline. Let’s talk about what happened. I understand that unexpected challenges can arise. Moving forward, how can we better anticipate these challenges or communicate more effectively about potential delays? I believe with some strategic planning and proactive communication, we can overcome these hurdles. Let’s work together on a plan to ensure we meet our next deadline.” 

This approach not only addresses the issue at hand but also offers a pathway for growth and improvement, reinforcing the idea that mistakes are opportunities to learn and develop.

Encouraging Open Dialogue: Creating a Safe Space for Team Members to Express Their Thoughts and Concerns

Open dialogue is crucial for a healthy team environment, but it doesn’t happen by accident. Leaders can encourage it by actively soliciting feedback, showing genuine interest in team members’ ideas, and responding thoughtfully to concerns.

Regular check-ins, open forums, and anonymous suggestion boxes are practical tools for fostering communication.

It’s important for leaders to demonstrate that feedback is welcome and valued, even when it involves criticism or dissenting viewpoints. By reacting to feedback with openness and gratitude, leaders build trust and encourage continuous dialogue.

Marshall Goldsmith on effective leadership

Overcoming Challenges in Being Softly Assertive (with Examples)

Implementing a softly assertive approach in leadership can encounter several hurdles. Here are strategies to overcome these challenges, illustrated with examples:

Addressing the Fear of Being Perceived as Weak or Indecisive

Suppose you’ve implemented a policy based on team consensus, and a project stakeholder criticizes the decision as lacking firm leadership. You might respond, “I appreciate your concern for decisive leadership. The decision was made after thorough discussion and with unanimous team support, reflecting our shared commitment to the project’s success. This approach ensures that we leverage diverse perspectives, leading to more resilient and well-rounded solutions. It’s a strength that we can draw upon, not a sign of indecision.”

Dealing with Pushback from Team Members Used to a More Aggressive Leadership Style

In a scenario, where a team member accustomed to a top-down decision-making process resists your efforts to solicit input on a new initiative, you could say, “I understand that this shift in approach might feel unfamiliar at first. My goal is to foster a culture where everyone’s insights contribute to our success. Your experience and viewpoint are valuable to us. Let’s give this new method a try for the next few weeks, and I’m here to discuss any concerns or suggestions you might have as we proceed.”

Maintaining Assertiveness Under Pressure or in High-Stakes Situations

Ken Blanchard quote from the book

Consider a high-stakes client meeting where pressure mounts to agree immediately to terms that aren’t in your team’s best interest. In maintaining soft assertiveness, you might say, “Given the importance of this decision, I’d like to consult with my team to ensure we can meet your needs while upholding our standards for quality and sustainability. Let’s schedule a follow-up meeting tomorrow. This will allow us to present a proposal that aligns with both our values and your expectations, ensuring a fruitful partnership moving forward.”

These examples demonstrate how leaders can navigate the challenges of being softly assertive by adhering to principles of empathy, clarity, and resilience. Each scenario underscores the importance of balancing firmness with understanding, illustrating that soft assertiveness is both a strategic and respectful approach to leadership.

Conclusion

Adopting soft assertiveness skills significantly enhances leadership effectiveness. Blending assertiveness with empathy enables leaders to foster a balanced and productive workplace environment. This strategy promotes open communication, mutual respect, and a culture of continuous improvement and collaboration—key differentiators in successful organizations.

To summarize the insights shared in this article, let’s revisit the key principles we’ve explored.

Key Principles

Emotional Intelligence: This principle involves recognizing and effectively managing both your own emotions and those of your team members. It’s about being aware of how emotions influence interactions and decisions and using this awareness to foster a positive and productive team environment.

Active Listening: More than just hearing words, active listening involves engaging with the speaker to understand the deeper message. Leaders can practice this by giving their full attention, acknowledging the speaker’s message, and responding in a way that validates their contribution.

Empathy: Viewing situations from the perspective of team members and showing genuine concern is at the heart of empathy. This approach helps in building trust and rapport, ensuring team members feel supported and understood, which in turn, enhances team cohesion and morale.

Clarity in Communication: Asserting expectations and providing feedback with directness and without ambiguity ensures that team members understand their roles, responsibilities, and how they can improve. Clear communication eliminates confusion and aligns the team towards common goals.

Setting Clear Boundaries: Establishing and communicating boundaries respectfully is crucial for maintaining a healthy work-life balance and positive team dynamics. Leaders can set an example by defining clear work hours and expectations, thus fostering an environment where team members feel respected and valued.

Saying No with Grace: Declining requests or ideas requires tact and understanding. Leaders can do this gracefully by acknowledging the effort and thought behind the suggestion, providing a clear rationale for the refusal, and, if possible, offering an alternative or future consideration. This maintains a positive relationship while also staying true to organizational priorities and constraints.

Providing Constructive Feedback: Offering feedback that is specific, actionable, and focused on behaviors rather than personal traits is essential for growth. Leaders can encourage development by framing feedback as an opportunity for improvement, highlighting both strengths and areas for growth in a supportive manner.

Encouraging Open Dialogue: Creating an environment where team members feel safe to express their ideas and concerns is fundamental. Leaders can foster this by actively soliciting feedback, showing genuine interest in team members’ ideas, and responding thoughtfully to concerns. This not only enhances innovation and problem-solving but also strengthens the team’s sense of ownership and commitment to shared goals.

Reflecting on your leadership style, consider the transformative potential of integrating soft assertiveness. How could your team and organization thrive under leadership that prioritizes clear, respectful communication, and values the emotional and professional well-being of every team member?

Call to Action

Choose one of the expanded principles—whether it’s deepening your emotional intelligence, enhancing active listening, cultivating empathy, practicing clarity in communication, setting clear boundaries, saying no with grace, providing constructive feedback, or encouraging open dialogue. Commit to incorporating this strategy into your leadership practice. Observe the positive changes in your team’s dynamics, engagement, and productivity.

Adopting soft assertiveness is a commitment to a leadership philosophy that uplifts every team member, fostering a culture of shared success and fulfillment. As we embrace the challenge to balance assertiveness with empathy, we unlock our full potential as leaders, inspiring and elevating those around us on a path marked by continuous learning, adaptation, and growth.

Paul Strobl, MBA, CPC

Paul Strobl, MBA, CPC

Owner of Confide Coaching, LLC

Paul is a Master Life Coach for individuals, executives and business owners. Originally from Houston, Texas, he has been location independent for most of his adult life. He currently resides in the Rhodope Mountains of Bulgaria near the Greek border with his brilliant wife, 13-year-old stepson (officially adopted in 2021!) and a Posavac Hound rescue.

References

Pachter, B. (2014). The Power of Positive Confrontation: The Skills You Need to Handle Conflicts at Work, at Home, Online, and in Life (Revised and Updated Edition). Da Capo Lifelong Books

Sinek, S. (2014). Leaders Eat Last: Why Some Teams Pull Together and Others Don’t. Portfolio

Goldsmith, M., & Reiter, M. (2015). Triggers: Creating Behavior That Lasts–Becoming the Person You Want to Be. Crown Business