laws of behavior change

In Part 1 of “Building a Better You: Applying James Clear’s ‘Atomic Habits’ Principles in Everyday Life,” we embarked on an eye-opening journey to reveal how our hidden habits shape our lives and identities. We dissected the subtle yet powerful ways in which routine behaviors, to which we pay little attention, can significantly impact our health and happiness. Our exploration provided not just theories of why this happens, but actionable strategies for recognizing and altering these habitual patterns to forge a better you. We spoke about the importance of creating systems that support our goals and sustain our motivation and why bad habits persist even when we are aware of their detrimental effect on us.

But our journey doesn’t stop there. In Part 2, we’re diving deeper. Here, we’ll unlock the secrets of James Clear’s “Four Laws of Behavior Change,” a blueprint that’s not just about changing what you do, but who you become. This next installment is loaded with practical, real-world applications, tailored to help you cultivate good habits and shed the bad ones effectively. Imagine transforming not just your actions, but your identity – becoming the person who embodies the habits you desire.

Join us in Part 2, where we turn insights into action and aspirations into reality. Don’t just read about change; start living it.

The “Four Laws of Behavior Change”

The Components of a Habit: Cue, Craving, Response, Reward

Habit formation is essentially a learning process. It starts with recognizing a cue, which leads to a craving, followed by a response, and culminating in a reward. This cycle is the backbone of James Clear’s “Four Laws of Behavior Change,” providing a framework for creating new habits (Make it obvious, attractive, easy, and satisfying) and breaking bad ones (Make it invisible, unattractive, difficult, and unsatisfying).

habit components loop

Cue: This is the trigger that initiates the habit. It’s a bit of information that predicts a reward. Cues can be anything from a visual prompt, like seeing your running shoes, to a particular time of day that signals a habit like having coffee in the morning.

Craving: Cravings are the motivational force behind every habit. They are the desire to change your internal state. For instance, the craving isn’t for the cigarette itself, but for the feeling of relief it provides

Response: This is the actual habit you perform, which can be a thought or an action. Whether a response occurs depends on how motivated you are and how much friction is associated with the behavior. If a habit is easy and you have enough motivation, you’ll do it.

Reward: Rewards are the end goal of every habit. They satisfy the cravings and teach us which actions are worth remembering in the future. If a habit is not rewarding, our brain won’t record it as a behavior worth repeating.

Now that we’ve uncovered the core components that drive habit formation, it’s time to put this knowledge into action. In the next section, ‘Applying the Four Laws to Create New Habits,’ we shift gears from understanding to implementation.

Applying the Four Laws of Behavior Change to Create New Habits

Make it Obvious (Cue)

Design your environment to make cues of good habits obvious. A simple example is leaving a book on your pillow or by your favorite chair if you want to read more. The goal is to create an environment where cues for good habits are in plain sight, making it harder to ignore them. With time, these cues will create a context for your behavior.

The Power of Context in Habit Formation

Context is a very powerful tool for creating new habits. Your environment continuously triggers associations with what is done where. Think about it, what associations do you have with your kitchen or your office? With your bedroom? If you look closely, you will realize that your entire environment is organized into activity zones and habits that happen there:

  • Your kitchen, for example, is not just a place for cooking, but often a hub for family gatherings and socializing.
  • Your office or study area is associated with focus, work, and productivity.
  • Your bedroom, ideally, signals rest, often being a gadget-free zone to promote better sleep.

Leveraging Environmental Cues

By strategically placing cues in these specific zones, you can leverage these associations to reinforce new habits. Placing a blender on the kitchen counter can nudge you towards healthier smoothies instead of reaching for snacks. Keeping workout gear in sight near your bed can inspire morning exercise routines. Embedding cues in these pre-established activity zones helps make new habits feel like a natural part of the environment’s function.

a book on a bedside table

Navigating the Battle of Old and New Cues

But unless you are creating a brand new context chances are that some old preexisting cues already exist within your environment. James Clear warns us against the battle of old and new cues: “It is easier to build new habits in a new environment because you are not fighting against old cues.” How, then, can you navigate this challenge?

Creating a Fresh Canvas for New Habits

Step outside your normal environment, try a new coffee shop, a new supermarket, a new gym, or even rearrange your current space. Changing your regular scenery can disrupt those old cues and create a fresh canvas for new habits. It’s about breaking the automatic patterns that your old environment reinforces. For instance, if you’re trying to eat healthier, shopping at a different supermarket might present you with new, healthier food options and break the routine of automatically gravitating towards familiar, less healthy choices. Similarly, a new gym might offer different classes or equipment that can invigorate your fitness routine. Even small changes in your existing environment, like moving furniture or altering the layout of your workspace, can shift your mindset and open up new possibilities for habit formation.

Make it Attractive (Craving)

The Art of Habit Bundling

To make a new habit more appealing, try ‘habit bundling.’ This involves linking a habit you want to develop with an activity you already enjoy. The key is to combine an enjoyable ‘want’ with a beneficial ‘need,’ thereby making the overall experience more attractive.

Practical examples of habit bundling:

  • If your goal is to get more exercise and you love listening to podcasts, make a rule: only listen to your favorite podcasts while exercising. This pairing turns your workout into an opportunity for enjoyment, increasing the likelihood that you’ll look forward to your exercise routine.
  • Another example could be if you want to keep your living space tidier but find the task tedious. Try bundling it with listening to upbeat music or an audiobook. This way, cleaning becomes more enjoyable, and you begin to associate the task with positive feelings.
  • For those aiming to spend less time on social media and more time reading, a bundle strategy could be checking social media for 10 minutes only after finishing a chapter of a book. This creates a reward system where the desired habit (reading) is completed before indulging in the less productive one (social media).

Creating Attractive Combinations

The effectiveness of habit bundling lies in creating combinations that genuinely appeal to your interests and lifestyle. Think about the activities you enjoy and how they can be creatively paired with the habits you’re trying to cultivate. The aim is to transform the pursuit of your goals into a more engaging and enjoyable process.

habit bundling is an application of one of the four laws of behavior change

Make it Easy (Response)

Simplifying Habit Execution

The key to making habits stick is to reduce the friction involved in performing them. This means making the habit as easy as possible to execute, thereby increasing the likelihood that you’ll follow through consistently.

Strategies for reducing friction:

  • Preparation is Key: For instance, if your goal is to start running in the morning, prepare by laying out your running clothes the night before. This simple act removes the barrier of getting ready in the morning, making it more likely that you’ll actually go for the run.
  • Streamline Your Tools: If you’re aiming to eat healthier by cooking more at home, organize your kitchen so that healthy ingredients and cooking utensils are easily accessible. This could mean placing your favorite cooking tools in easy-to-reach locations and keeping healthy ingredients front and center in your pantry or fridge.
  • Optimize Your Environment: If you want to practice a musical instrument daily, keep the instrument in a visible and easily accessible place rather than tucked away in a closet. This reduces the effort required to start practicing and keeps the habit at the forefront of your mind.

Making Habits Effortless

The idea is to remove as many steps as possible between you and the desired habit. By making the habit easier to start, you effectively lower the mental barrier to entry. The easier it is to begin a habit, the more likely it is that you will consistently engage in it. Small adjustments in your environment and routine can make a significant difference in habit formation.

removing habit friction is one of the four laws of behavior change

Make it Satisfying (Reward): Mastering the Art of Immediate Gratification

Feeling Successful with Each Step

The key to embedding a new habit lies in the satisfaction and sense of success that follows its completion. James Clear emphasizes the importance of feeling successful, even in small ways, as this reinforces the belief that the effort put into the habit is worthwhile. This is particularly crucial when the habit initially feels challenging or the results are slow to manifest.

Strategies for immediate rewards:

  • Visual Progress Indicators: Use a calendar or a habit tracker to mark off each day you complete your habit. This simple action not only provides a visual reminder of your progress but also delivers an immediate sense of accomplishment.
  • Aligning Rewards with Long-Term Goals: Choose rewards that support and are in harmony with your long-term objectives. For instance, if your goal is fitness, your reward could be a healthy smoothie or a new workout playlist, rather than counterproductive treats.
  • Dealing with Habits of Avoidance: When it comes to habits you’re trying to quit, like snacking late at night, reward yourself for each night you avoid doing so. This could be through a morning treat or an extra few minutes of sleep.

The Minimum Viable Habit

To prevent the discouragement of missing a habit, establish a ‘minimum viable habit’ – the smallest version of your habit that you can easily achieve. For example, if your goal is to exercise daily but time is limited, consider a minimum viable habit like a five-minute stretch or a brisk walk. This ensures you maintain the momentum without feeling overwhelmed.

Balancing Satisfaction and Accountability

While it’s essential to celebrate completing a habit, it’s equally important to avoid self-blame or criticism on days you fall short. As we will explore later in the article, avoiding self-judgment and guilt is crucial for maintaining long-term motivation and healthy habit formation. The aim is to create a balance where the habit becomes a satisfying part of your routine, encouraging consistency without the pressure of perfection. By implementing these strategies, you can make each step towards your habit both satisfying and aligned with your ultimate vision, laying the groundwork for lasting change without the weight of negative self-perception.

The strategies for building good habits are incredibly powerful, yet their true versatility is seen when they are inverted to break bad habits. Just as we’ve explored how to make desirable habits satisfying and straightforward, we can apply these principles in reverse to dismantle unwanted behaviors. Let’s delve into how inverting the Four Laws can effectively disrupt and eliminate bad habits, completing our toolkit for a comprehensive approach to habit management.

Inverting the Four Laws to Break Bad Habits

Make it Invisible (Cue): Remove the cues of your bad habits from your environment. If you want to stop watching so much TV, keep the remote in another room or unplug the TV after each use. This simple act of distancing yourself from the habit’s triggers can significantly reduce its occurrence. For instance, if you’re trying to cut down on snacking, avoid keeping snacks in plain sight or within easy reach. By making the cues of your bad habits less accessible, you effectively reduce their influence and presence in your daily life.

Make it Unattractive (Craving): Reframe your mindset to emphasize the benefits of avoiding bad habits. When striving for healthier eating, for instance, ask yourself, “What would a healthy person do?” Would they choose a hamburger and fries for lunch, or opt for chicken and salad? While challenging, it’s important to remind yourself that you are someone who makes healthy choices. In this context, employing a habit tracker can be extremely helpful. Reflect on all the days you’ve marked as eating healthily. Ask yourself, are you ready to disrupt this positive streak with an X for an unhealthy choice? This visual reinforcement can be a powerful motivator to maintain your healthy eating habits.

Make it Difficult (Response): Increase the friction associated with bad habits. If you want to reduce social media usage, delete the apps from your phone, or use a website blocker. For healthier eating, clear your house of junk food and deliberately avoid routes that pass by your favorite fast-food joints. Additionally, make sure to stock your kitchen with healthy snacks, so when cravings hit, the healthier option is the easiest one to reach for.

Make it Unsatisfying (Reward): Create a consequence for your bad habit. For instance, if you skip a gym session, pay a friend $5. This accountability can make the cost of bad habits feel real and discouraging.

Expanding on James Clear’s insights on bad habits, it’s important to understand that if a bad habit persists even after addressing the initial steps, it’s crucial to delve deeper into the underlying motivations. Clear emphasizes that many bad habits stem from stress and boredom, which is echoed in broader research on habit formation.

The Underlying Causes of Bad Habits

Bad habits often serve as a response mechanism to underlying feelings of stress or boredom. These habits can range from habitual late-night snacking to excessive online shopping. For example, someone might find themselves frequently playing video games for hours, not just for entertainment but as an escape from stress. Or, a person might habitually overeat when they’re bored, not because they’re hungry, but because it provides a momentary distraction.

Addressing Deep-Rooted Issues

It’s not enough to simply try to stop a bad habit. These habits often fulfill a deeper need, whether it’s emotional comfort, psychological escape, or a sense of control. Consider someone who constantly checks their smartphone. If loneliness is leading to excessive use of social media, finding more meaningful ways to connect with others can be a healthier alternative.

Replacing Bad Habits with Healthier Ones

The goal Clear argues in Atomic Habits is not to break a bad habit but to replace it with a new, positive one that satisfies the same need. For instance, if someone habitually procrastinates on tasks due to underlying anxiety, they might replace the habit of procrastination with structured planning or short calming exercises like box breading to manage anxiety.

Square Box Breathing graphic Master Life Coach Paul Strobl

Habit change requires more than just willpower; it calls for smart strategies and thoughtful planning that address the underlying motivations and provide sustainable alternatives. Here, we delve into practical approaches that can assist you in this transformative process.

Practical Strategies for Habit Change

Identify and Plan for Triggers: Recognize moments when you’re vulnerable to unwanted habits. For instance, if idleness leads to mindless snacking, prepare by having healthy snack options like fruits or nuts readily available. Alternatively, schedule engaging activities during these times, such as a hobby or a quick walk, to distract yourself from snacking.

Change Your Environment: Create an environment that supports your goals. If you aim to exercise more, designate a specific area in your home as your workout zone. Equip it with necessary items like yoga mats, dumbbells, or resistance bands. Place these items in a visible and easily accessible spot to reduce barriers to starting your workout. This designated space serves as a visual cue and reminder to stick to your fitness routine.

Build a Support System: Surround yourself with people who uplift and motivate you. This could be a workout buddy, a diet accountability partner, or a family member who encourages your progress. Sharing your goals with someone who has similar aspirations creates a mutual support system, making the journey towards habit change more enjoyable and sustainable. Regular check-ins with your support person can provide the necessary encouragement and accountability.

Visualize New Habits: Engage in mental practice by vividly imagining yourself performing a new, healthier habit. If you’re trying to quit smoking, for instance, spend a few minutes each day picturing yourself enjoying a walk, breathing in fresh air, and feeling the health benefits. Visualization strengthens your mental association with the new habit and can make the actual practice feel more natural and attainable.

Accept Imperfections: Understand that the path to habit change is rarely linear and setbacks are normal. Instead of letting a missed workout or a slip in your diet discourage you, view these moments as opportunities to learn and grow. Reframe setbacks as part of the process, not as failures. The key is to maintain a positive outlook and stay committed to your overall goal, acknowledging that progress often comes with bumps along the way.

Dealing with Setbacks

Setbacks are inevitable when forming new habits, but how you respond to them is crucial. When you slip up, it’s important to view the mistake as a momentary lapse rather than a complete failure. James Clear, drawing on an idea popularized by Gretchen Rubin, emphasizes the importance of not letting one mistake snowball into more.

One effective strategy is to think of your day in segments – morning, midday, afternoon, and evening. This concept encourages keeping failures small. Instead of feeling that you’ve ruined the entire day and deferring your efforts to “get back on track tomorrow,” focus on the immediate opportunity for recovery. If you falter in one segment of the day, don’t let it define your entire day. Aim to get back on track in the next quarter. This approach helps contain the mistake and prevents it from derailing your overall progress. By adopting this mindset, you reduce the pressure of perfection and increase the flexibility and resilience needed for successful habit formation.

Resilience diagram

Feedback Over Failure: A Shift in Mindset

Imagine how transformative it would be if you approached life’s challenges like a scientist, embracing Robert Allen’s philosophy: “There is no failure. Only feedback.” This mindset invites a radical shift from viewing outcomes as failures and spiraling into self-criticism, to adopting an analytical, curious approach towards every result. 

In this scientific mindset, every misstep is an experiment providing valuable data. For instance, skipping a gym session becomes an occasion not for self-reproof, but for inquiry. What variables affected this outcome? Was it the timing, the type of exercise, or the location? This analysis helps in understanding the real barriers to your commitment. Similarly, if a particular diet leads to overeating, it’s not seen as a personal failure but as crucial data pointing towards the need for a more adaptable nutritional plan.

This approach encourages you to examine each component of the process, examining it without the cloud of emotions. It’s about understanding the ‘why’ behind each outcome, which is far more constructive than wallowing in guilt or frustration.

Adopting this mindset transforms the journey into one of exploration and continuous learning. Each step, whether it leads you forward or backward, becomes an opportunity to gather insights, learn, and evolve.

Avoiding Self-Judgment and Guilt

Those unwanted companions of self-improvement can sabotage any form of progress. Imagine you’ve committed to waking up early to exercise, but you find yourself hitting the snooze button instead. The immediate reaction might be harsh self-criticism: “I’m just lazy. I’ll never get in shape.” This negative self-talk is not only demotivating but also reinforces a negative self-image that can lead to giving up your new habit altogether. However, there are practical ways to transform this guilt into constructive action.

Practical Tips to Overcome Negative Self-Talk and Transform Guilt:

1 Reframe Your Thoughts: When negative thoughts arise, try to reframe them in a more positive or neutral light. Instead of telling yourself, “I’m lazy,” consider saying, “I need a different strategy to wake up early.” This shift in language can change your perspective from judgment to problem-solving.

2. Embrace Self-Compassion: Treat yourself with the kindness you would offer a friend in the same situation. Recognize that everyone has off days and that one misstep doesn’t define your entire journey. Practicing self-compassion can significantly reduce feelings of guilt.

3. Identify Triggers for Negative Self-Talk: Pay attention to situations that trigger self-critical thoughts. By understanding these triggers, you can prepare yourself by planning alternative actions in advance. Have a ready scenario in hand “When X trigger happens I will do Y”. For example, if you notice that you often engage in negative self-talk after a work meeting, prepare by planning to immediately write down three things you did well during the meeting. This shifts your focus from self-criticism to self-appreciation and can help break the cycle of negative thinking.

4. Break Down the Goal: If your goal seems overwhelming, break it down into smaller, more manageable steps. For example, if waking up an hour earlier is challenging, start by waking up just 15 minutes earlier and gradually increase the time.

goal breakdown

5. Journaling: Writing down your thoughts can help you process and analyze your emotions. It provides an opportunity to reflect on what led to the slip-up and how you can adjust your approach. Journaling is also an excellent way to keep track of your progress and celebrate your successes. By regularly documenting your journey, you create a tangible record of your growth and learning. This can be incredibly motivating, especially on days when you feel like you haven’t made much progress. It serves as a reminder of how far you’ve come and reinforces your commitment to your goals.

6. Seek External Support: Sometimes, talking to someone else can provide a different perspective and help alleviate guilt. A friend, family member, or coach can offer encouragement and suggestions for overcoming obstacles.

7. Learn and Move Forward: View each mistake as a learning opportunity (think like a scientist). Analyze what went wrong and what can be done differently next time. This approach turns guilt into constructive feedback.

8. Mindfulness and Meditation: Practices like mindfulness and meditation can help you become more aware of your internal dialogue and learn to gently let go of negative thoughts. These techniques teach you to observe your thoughts without judgment and bring your focus back to the present moment, reducing the impact of self-criticism. Additionally, regular mindfulness practice can enhance your emotional resilience, helping you respond to challenges with a calmer and more balanced perspective, rather than reacting impulsively or harshly towards yourself.

Blueprint for Better Habits: Your Action Plan for Change

As we conclude our journey through the insightful strategies of “Atomic Habits” by James Clear, it’s time to distill the essence of what we’ve learned and channel it into practical action. Transforming our habits is not just about wishing for change; it’s about strategically applying a set of well-crafted techniques to our daily lives. Let’s recap the crucial steps that can guide us from intention to reality and embark on the path of meaningful change.

Design Your Environment: Transform your surroundings to make positive habits more visible. If you’re trying to drink more water, place a filled water bottle at your workspace or in the fridge front and center. For reducing screen time, consider keeping a book or a puzzle in places where you’d normally keep your remote or phone.

Habit Bundling: Link a habit you’re trying to establish with one you already enjoy. For example, if you enjoy listening to music and want to increase your physical activity, make a rule to only listen to your favorite playlists while going for a walk or during a workout. This creates a positive association between the joy of music and the act of exercising, making the new habit of regular physical activity more appealing and enjoyable.

Reduce Friction: Make desired habits as easy as possible. If your goal is to eat healthier, prep your meals on the weekend so that you have healthy options ready to go during the busy week. Or, if you’re aiming to start a daily journaling habit, keep your journal and pen on your bedside table or in a place where you usually relax.

Embrace Immediate Rewards: Create small, immediate rewards for practicing a new habit. If you complete a work or study session, reward yourself with a short, enjoyable break, like a walk outside or a favorite cup of tea. The key is to immediately gratify your effort in a way that’s aligned with your long-term goals.

Reframe and Learn from Setbacks: When you encounter a setback, instead of getting bogged down by guilt, take a moment to analyze what led to it. For example, if you missed a workout, reflect on what hindered you – perhaps you slept late or had a busy day. Use this insight to adjust your schedule or prepare better for the next day.

Now is the time to put these insights into action. Begin by identifying one small habit you wish to change. Apply the principles of making it obvious, attractive, easy, and satisfying. Remember, the journey to building better habits is a series of small steps, not a giant leap.

For those who wish to delve deeper and master the art of habit change, James Clear’s “Atomic Habits” is an invaluable resource. This book not only offers a wealth of knowledge but also serves as a guide to reshaping your daily routines in a way that leads to lasting success and fulfillment.

Start today, embrace the process, and watch as the small changes you make lead to significant transformations in your life. Remember, the goal is not just to read about change but to live it. So, take that first step and begin building a better you.

Paul Strobl, MBA, CPC

Paul Strobl, MBA, CPC

Owner of Confide Coaching, LLC

Paul is a Master Life Coach for individuals, executives and business owners. Originally from Houston, Texas, he has been location independent for most of his adult life. He currently resides in the Rhodope Mountains of Bulgaria near the Greek border with his brilliant wife, 13-year-old stepson (officially adopted in 2021!) and a Posavac Hound rescue.

References

James Clear. “Atomic Habits.” 2018. Avery. ISBN-13: 978-0735211292.

Attia, P. (2021, November 8). #183 – James Clear: Building & Changing Habits. Retrieved from https://peterattiamd.com/jamesclear/ 

Rubin, G. (2021, July 9). [Tweet]. Retrieved from https://twitter.com/gretchenrubin/status/1413528883702423554?lang=en